Born from the mind of ​​Stefano Tirelli, in collaboration with Sky Sport, the #SportForNature project aims to use sport as a lever to sensitise current and future generations to the respect for the planet, highlighting the devastating effects that global warming and pollution are causing.

IBSA entered into a partnership with #SportForNature because it shares the objectives and commitment on environmental issues and the value of sport in conveying messages of responsibility. Using objective and scientific data to show what is happening globally, the project is aimed at disseminating information through actions and the involvement of Italian athletes and champions, who come together around the common goal of safeguarding the environment.

#SportForNature